Quotes

Hiring great engineers is not enough.

You can have the smartest team in the world, but if they don't collaborate well, you're stuck.

If they can't communicate their ideas, projects will drag on.
If they don't care about the business, they'll build tech for the sake of tech.
A great engineering team isn't just about code quality.

It's about trust, ownership, and understanding the bigger picture.

Tech is easy. People are hard.

Why we ditched Next.js and never looked back

When we first chose Next.js, we understood the trade-offs—SSR frameworks work well for marketing and docs, while SPAs are better for real-time, data-heavy apps. We made that decision with years of hands-on experience in both.

But even for our marketing site—where Next.js should have been the ideal choice—we hit significant challenges that ultimately led us to look for alternatives.